2026 Travel Trends: Immersive Journeys, Top Destinations, and Choosing the Right Protection

Travel in 2026 is all about immersive, story-driven experiences. From screen-inspired adventures and literary retreats to rustic farm stays and heritage-rich accommodations, travelers are seeking deeper connections and sustainable escapes. Expedia’s latest report highlights trending destinations like Big Sky, Okinawa, and Sardinia. Whether you’re chasing film locations or savoring slow travel, Generali Global Assistance offers travel protection designed to help keep your plans secure give peace of mind.

As travelers seek deeper connections and more personalized experiences, 2026 is shaping up to be a year of meaningful exploration with some fun new ideas for travel.

According to Expedia’s latest trend report, travelers are embracing screen-inspired getaways, multi-stop hotel stays, and nature-based escapes. Whether you're chasing your favorite film locations or unwinding in a literary retreat, travel protection from Generali Global Assistance may help your plans stay on track.

Set-Jetting: Screen-Inspired Travel

Movies and TV shows are becoming powerful travel motivators. In 2026, “set-jetting”—traveling to filming locations of popular series and films—is expected to surge. Expedia reports that 53% of travelers are planning trips based on their favorite shows or movies.

Destinations like Thailand (The White Lotus), Romania (Wednesday), and South Korea (Squid Game) are drawing fans eager to walk in their favorite characters’ footsteps.

These trips often involve remote or international travel, where delays, cancellations, or lost baggage can disrupt the experience. A travel protection plan like Generali Global Assistance’s Preferred or Premium Plans may help reimburse non-refundable costs for covered reasons and provide 24/7 Assistance when plans go off-script.

Also Read: 19 Must-Visit U.K. Locations for Movie and TV Fans

Hotel Hop: Multi-Stay Trips Within One Destination

Rather than staying in a single hotel, travelers are opting to “hotel hop” —booking multiple accommodations within a single destination to explore different neighborhoods, vibes, and amenities.

• Popular in cities like Tokyo, Paris, and New York, where each district offers a unique experience.
• Expedia reports that 54% of travelers are interested in booking multiple hotels during one trip.

Travel Protection Tip:

Hotel hopping means multiple reservations, and more chances for plans to change. If you need to cancel or adjust a stay, nonrefundable hotel costs can add up quickly. Generali Global Assistance plans may help reimburse those prepaid expenses for covered reasons. Plus, moving between properties increases the risk of lost or delayed baggage or belongings. Our plans include Baggage coverage that may help if essential items go missing during your multi-stop adventure.

Read more testimonials here

Farm Charm: Nature-Based, Slow Travel

Slow travel continues to gain momentum, but in 2026, it’s taking a rustic turn. “Farm charm” —immersive, nature-based stays that offer a rustic escape.

• Examples include vineyard cottages in Tuscany, working farms in Vermont, and eco-lodges in New Zealand.
• 62% of travelers are seeking farm experiences, according to Expedia’s Unpack ’26 report.

Travel Protection Tip:
Rural travel may involve limited medical access or transportation delays. Emergency Assistance and Transportation coverage from Generali Global Assistance may provide support even in remote areas.

Fan Voyage: Sport-Driven Cultural Experiences

With major global sporting events ahead, “fan voyages” are on the rise—trips centered around sports and the culture surrounding them.

• Events like the FIFA World Cup in North America and the Winter Olympics in Milan are driving interest.
• 57% of travelers are interested in attending sporting events while on vacation, says Expedia.

Travel Protection Tip:
These trips often involve tight schedules and large crowds. Travel protection includes coverage for ticket losses, trip delays, and emergency medical needs during high-traffic events.

Also Read: How to Follow Your Sports Team on the Road

Salvaged Stays: Upcycled, Heritage-Rich Accommodations

Sustainability meets storytelling in “salvaged stays”—lodging that repurposes historic buildings or uses upcycled materials.

• Examples include converted train stations, eco-conscious castles, and heritage-rich boutique hotels.
• Expedia highlights growing interest in meaningful, sustainable accommodations.

Travel Protection Tip:
These properties may have limited flexibility for changes or cancellations. Travel protection may help reimburse the costs if plans shift due to a covered reason and it can also support travelers during weather-related delays or lost items.

Also Read: The Best Countries to Visit for Breathtaking Ecotourism

Top Destinations for 2026: Where Travelers Are Headed and Why

Expedia’s 2026 trend report also highlights the most trendy destinations and the reasons travelers are flocking to them. Here are some highlights:

Okinawa, Japan – These tropical islands are perfect for slow travel and nature-based escapes, offering coral reefs, pristine beaches, and a unique blend of Japanese and Ryukyuan culture. Ideal for “farm charm” seekers and those craving immersive cultural experiences.

Sardinia, Italy – A Mediterranean gem with rugged coastlines and turquoise waters, Sardinia ties beautifully into “salvaged stays” and sustainability trends, thanks to its heritage-rich accommodations and eco-conscious boutique hotels. Plus, with the 2026 Summer Olympics in Milan, Italy is set to attract fans and cultural explorers, making it a prime destination for “fan voyages.”

Big Sky, Montana (USA) – A Rocky Mountain paradise for outdoor enthusiasts, Big Sky aligns with “farm charm” and nature-based slow travel. Think hiking, skiing, and stargazing—all in a setting that feels worlds away.

Cotswolds, UK – Quintessential English countryside that’s perfect for “readaways.” Rolling hills, historic villages, and literary heritage make it a dream for book lovers and those seeking a cozy, immersive escape.

Hobart, Australia – A gateway to Tasmania’s wilderness, Hobart blends “salvaged stays” with culinary and cultural experiences. Its thriving food scene and eco-lodges make it a top pick for sustainability-minded travelers.

Why Travel Protection Matters in 2026

As travel becomes more experiential and complex, the need for reliable travel protection grows. Generali Global Assistance offers three plan options, Standard, Preferred, and Premium designed to meet the needs of every traveler. Key benefits include:

• Trip Cancellation and Interruption coverage
• Medical and Dental coverage
• 24/7 Travel Assistance Services
• Baggage Coverage
• And more

When planning your trips for 2026, whether you're chasing film locations, hopping between hotels, or exploring the countryside, remember travel protection is designed to help make your journey as smooth as it is memorable.

Plan your next adventure with confidence. Get a fast and free quote from Generali Global Assistance.

8262702511