Ultimate Ecuador Travel Guide

Summary: Explore Ecuador’s wonders, from Galápagos wildlife and Andean peaks to Amazon rainforests and vibrant cities. Discover top attractions, cultural experiences, and safety tips for an unforgettable adventure.

Ecuador is one of South America’s most captivating destinations. Nestled between Colombia and Peru, this compact country offers an astonishing diversity of landscapes, from snow-capped volcanoes and lush Amazonian jungles to pristine Pacific beaches and the legendary Galápagos Islands. Whether you're a nature lover, history buff, adrenaline junkie, or cultural explorer, Ecuador has something for everyone.

In this guide, we’ll take you through some of the best things to do in Ecuador, tips on how to stay safe while traveling, and how Generali Global Assistance can help protect your journey.

Top Things to Do in Ecuador

1. Galápagos Islands: A Wildlife Wonderland

The Galápagos Islands are Ecuador’s crown jewel. Located about 600 miles off the coast, this volcanic archipelago is home to some of the most unique wildlife on Earth. Think giant tortoises, marine iguanas, blue-footed boobies, and playful sea lions.

Must-do experiences:

Snorkeling at Concha de Perla: Swim alongside sea turtles, reef sharks, and penguins in crystal-clear waters. The visibility is excellent, and the marine biodiversity is unmatched.
Hiking Sierra Negra Volcano: One of the largest volcanic craters in the world offers panoramic views and surreal lava landscapes. The hike is moderately challenging and reveals the raw geological power of the islands.
Visiting the Charles Darwin Research Station: Learn about conservation efforts and meet baby tortoises. The station plays a vital role in preserving endemic species and educating visitors.
Island hopping: Explore Isabela, Santa Cruz, and San Cristóbal for varied ecosystems and local culture. Each island has its own personality, from rugged coastlines to lush highlands.

Strict environmental regulations mean all visitors must be accompanied by certified naturalist guides, ensuring the fragile ecosystem remains protected.

2. Quito: Colonial Charm Meets Modern Culture

Ecuador’s capital, Quito, is a UNESCO World Heritage Site and one of the best-preserved colonial cities in Latin America. Sitting at 9,350 feet above sea level, it offers stunning views and rich history.

Highlights:

La Compañía de Jesús Church: A masterpiece of Baroque architecture with gold-leaf interiors. Its intricate carvings and dramatic altar are awe-inspiring.
San Francisco Church and Plaza: Built atop an Incan palace, this massive complex is a cultural hub. It’s a great place to observe local life and enjoy street performances.
Panecillo Hill: For sweeping views of the city and the iconic Virgin of Quito statue. The climb is worth it for the panoramic photo opportunities.
La Mitad del Mundo: Stand with one foot in each hemisphere at the equator line. The nearby Intiñan Museum offers interactive exhibits on gravity and indigenous astronomy.

Quito also boasts a vibrant arts scene, with galleries, artisan workshops, and culinary experiences that blend Indigenous and European traditions. Don’t miss the chance to try local dishes like locro de papa and empanadas de viento.

3. Cuenca: The Athens of Ecuador

Cuenca is a charming colonial city known for its architecture, art, and laid-back vibe. Its historic center is a UNESCO World Heritage Site, and its cobblestone streets are lined with museums, cafes, and artisan shops.

Don’t miss:

Catedral Nueva: Famous for its blue domes and alabaster façade. The interior is equally stunning, with stained glass windows and marble columns.
Museo Pumapungo: Offers insights into Ecuador’s Indigenous cultures. The museum also features archaeological ruins and a lush ethnobotanical garden.
Local markets: Try traditional dishes like mote pillo and hornado. The markets are also great for buying handmade crafts and fresh produce.
Artisan workshops: Learn about Panama hat weaving and goldsmithing. Cuenca is one of the few places where authentic Panama hats are still made by hand.

Cuenca’s relaxed pace and artistic spirit make it a favorite among expats and travelers seeking cultural immersion.

4. Otavalo: Indigenous Culture and Craftsmanship

Located in the highlands north of Quito, Otavalo is home to one of South America’s most famous markets.

What to do:

Plaza de Ponchos: Shop for handwoven textiles, jewelry, and wood carvings. The market is open daily, but Saturdays are the most vibrant.
Visit Indigenous communities: Learn about natural dyeing and backstrap-loom weaving. Many families welcome visitors for workshops and home-cooked meals.
Explore nearby lakes and volcanoes: Laguna Cuicocha and Imbabura Volcano offer scenic hikes. The lake’s crater setting is ideal for kayaking and photography.

Otavalo is a cultural treasure where traditions are preserved through art, music, and storytelling. The annual Inti Raymi festival is a spectacular celebration of the sun and harvest.

5. Baños de Agua Santa: Ecuador’s Adventure Capital

Nestled between the Andes and the Amazon, Baños is a haven for thrill-seekers and nature lovers.

Top activities:

Whitewater rafting on the Pastaza River: Navigate thrilling rapids surrounded by lush jungle. Tours are available for all skill levels.
Canyoning down waterfalls: Rappel through cascading water in a heart-pounding adventure. Safety gear and guides are provided.
Swing at the End of the World: A giant swing overlooking Tungurahua Volcano. It’s one of the most Instagrammed spots in Ecuador.
Relax in thermal baths: Fed by volcanic hot springs, these baths are perfect after a day of adventure. Some offer spa services and scenic views.

Baños also has a lively nightlife scene, with bars, dance clubs, and street-food vendors lining the main plaza.

6. Cotopaxi and Chimborazo: Volcanic Majesty

Ecuador’s Avenue of the Volcanoes is a dream for hikers and mountaineers.

Cotopaxi National Park: Home to one of the world’s highest active volcanoes, with equatorial glaciers and scenic trails. The park is also home to wild horses and Andean condors.
Chimborazo: The highest mountain in Ecuador and the closest point on Earth to outer space due to the equatorial bulge. Climbing Chimborazo is a bucket-list challenge for experienced mountaineers.

Both parks offer guided treks, wildlife viewing, and breathtaking landscapes. Visitors can also stay in eco-lodges and enjoy horseback riding through the p áramo.

7. Amazon Rainforest: Biodiversity at Its Best

The Ecuadorian Amazon is one of the most biodiverse regions on the planet.

Experience the jungle:

Stay at Kuyana Lodge: Enjoy guided hikes, kayaking, and night safaris. The lodge is committed to sustainable tourism and community engagement.
Raft the Jatunyacu River: A thrilling descent through Class III rapids. The river is known for its warm waters and scenic surroundings.
Visit Indigenous communities: Learn about traditional medicine, cuisine, and spiritual practices. Many communities offer homestays and cultural exchanges.

The Amazon offers a deep connection to nature and culture, far from the beaten path. It’s a place to unplug, reflect, and marvel at the complexity of life.

Cultural Experiences in Ecuador

Ecuador’s culture is a vibrant blend of Indigenous heritage, colonial history, and modern innovation.

Quito

Artisan workshops: Meet woodcarvers, gold-leaf artists, and embroiderers. These crafts have been passed down through generations and reflect Ecuador’s rich history.
Contemporary culture: Visit design studios and bookstores celebrating new Ecuadorian voices. The city’s cultural centers host film screenings, poetry readings, and art exhibits.

Cuenca

Festivals and museums: Experience local traditions through music, dance, and food. The city’s calendar is packed with events like Corpus Christi and the Cuenca Biennial.
Colonial mansions: Stay in restored homes filled with antiques and art. These boutique hotels offer a unique blend of luxury and heritage.

Otavalo

Living traditions: Participate in weaving and cooking classes with local families. You’ll gain a deeper appreciation for the skills and stories behind each craft.

These experiences offer meaningful connections and insights into Ecuador’s soul. They also support local economies and help preserve cultural heritage.

Safety Tips for Traveling in Ecuador

Ecuador is generally safe for tourists, but like any destination, it requires awareness and preparation.

General Safety Tips

Use registered taxis or apps like Uber and Cabify. These services are more reliable and typically safer than street hailing.
Avoid walking alone at night, especially in urban areas. Stick to well-lit streets and travel in groups when possible.
Watch for pickpockets in crowded places like Otavalo Market and Quito’s Old Town. Keep valuables secure and be cautious with backpacks.

Health Precautions

Altitude sickness: Acclimate slowly in highland cities like Quito and Cuenca. Drink plenty of water and avoid strenuous activity on arrival.
Vaccinations: A Yellow Fever vaccine is required for travel to certain parts of the Amazon. Hepatitis A and typhoid vaccines are also recommended.

Travel Protection for Trips to Ecuador

Traveling to Ecuador is an unforgettable experience, but unexpected events can disrupt your plans. That’s why Generali Global Assistance offers travel protection plans designed to give you peace of mind.

Key Benefits:

Trip Cancellation & Interruption coverage: Help with reimbursement for non-refundable expenses due to illness, weather, or other covered reasons. This includes coverage for natural disasters
Medical & Dental coverage: Help with emergency care while abroad, including COVID-19 illness coverage. You’ll have access to a global network of providers.
Travel Delay & Baggage coverage: Helps with reimbursment for delays, lost luggage, and certain essentials. This is especially helpful in remote areas where replacements are hard to find.
24/7 Travel Assistance: Help with medical referrals, translation, and travel logistics. You’ll never be alone in a crisis.
Concierge Services: Support for lost documents, legal referrals, and more. These services add an extra layer of help and convenience.

We offer a free look period, so you can review your plan and cancel for a full refund if it doesn’t meet your needs—provided you haven’t departed or filed a claim.

Ready to Travel Smarter^TM?

Ecuador is calling—with its majestic landscapes, rich culture, and thrilling adventures. Whether you're hiking volcanoes, snorkeling with sea lions, or exploring colonial cities, make sure you travel with travel protection.

Get a fast, free quote from Generali Global Assistance today and travel with confidence.